Art Direction | Design | Branding
The Marshall Plan For Moms Playbook was designed to shed light to the inequalities of women in the workplace, especially while COVID-19 broke out across the globe. In partnership with APCO Impact and Marshall Plan for Moms, I designed and visually communicated the stories for employers demonstrating daily injustices working moms face and exactly what moms need to return to, and thrive at, work.
COVID-19 forced more than 2.3 million women out of the labor force, and 1 in 4 women are contemplating downshifting their careers or leaving the workforce entirely.
It’s clear that the pandemic didn’t undermine a functioning system. Rather, it exposed what women have known for decades: work doesn’t work for moms, and work-life balance is an illusion. Too many employers continue to fail to provide the basic policies and practices moms need to thrive — at work and at home.
Today, employers have a once-in-a-generation opportunity to reimagine the future of work and participate in rebuilding our economy in a way that is inclusive, equitable, and values women’s labor.
We surveyed more than 1,000 American moms, reviewed hundreds of academic studies and articles, and interviewed dozens of experts to create a new playbook outlining the 10 things moms need to return to — and thrive at — work.